Platform introductionNetEase News client, an accurate and effective media with brand credibility, is a mobile information APP created by NetEase for hundreds of millions of users. It covers news, finance, technology, entertainment and sports, etc.
Marketing advantageThe people who dare to comment on social news must be high-quality people.
Market impression is to respect users' right to express, let users speak, dare to express their views, and have a sense of belonging about their expressions. What type of people dares to make comment? It must be people with certain knowledge and social experiences.
Users express their views and distinct attitudes by uploading photos and adding Tattoo, making each user a person with “specific attitude”, so as to inspire them to think about news and themselves.
Take "inspire everyone to think, attitude is up to you" as the brand concept.
The large proportion of high-quality user highlights the economic strength.
The proportion of using IOS is up to 40%
The large proportion of high-quality user highlights the economic strength.
Platform resource
Pass on brand impression and build brand awareness Lay the most solid foundation for transformation of new customer
Through the in-depth cooperation of the special events, a national activity of DiDi “Orange Monday” sublimated to a social event.
Whatever you want to discuss, we're here to help. We love to hear about your business
goals and how we can develop marketing strategies to help you achieve them.
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