Platform introduction

NetEase News client, an accurate and effective media with brand credibility, is a mobile information APP created by NetEase for hundreds of millions of users. It covers news, finance, technology, entertainment and sports, etc.

Marketing advantage

The people who dare to comment on social news must be high-quality people.

Market impression is to respect users' right to express, let users speak, dare to express their views, and have a sense of belonging about their expressions. What type of people dares to make comment? It must be people with certain knowledge and social experiences.

Users express their views and distinct attitudes by uploading photos and adding Tattoo, making each user a person with “specific attitude”, so as to inspire them to think about news and themselves.

Take "inspire everyone to think, attitude is up to you" as the brand concept.

Advantage of “user value” is prominent.

The large proportion of high-quality user highlights the economic strength.

Advantage of “user value” is prominent.

The proportion of using IOS is up to 40%

Advantage of “user value” is prominent.

The large proportion of high-quality user highlights the economic strength.

Usage days per capita monthly: Usage days of NetEase News per capita, ranking first in “portal news client + news information”.

Platform resource

The most eye-catching advertisement - the large picture in opening screen

Pass on brand impression and build brand awareness Lay the most solid foundation for transformation of new customer

In-depth cooperation on special activities - NetEase 24H live broadcast

Through the in-depth cooperation of the special events, a national activity of DiDi “Orange Monday” sublimated to a social event.

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